Smart man that Mr. Adams, and it makes sense doesn’t it:

 If you want people to care about what you care about, they have to know it exists!

You need to make people notice and remember you (/your group) and your cause, so they can start to care about it!

You have to make sure you can get people’s attention quickly and stick in their heads. You have to cause a commotion to get people’s attention (an in motion commotion [wink]).

How do you go about creating an commotion you ask?

Well, how about a flash mob!

If you haven’t heard the term before basically, the goal is to have as many people as you can show up to the same crowded place at the same time. You pre arrange a routine or unique action for/with the group.

The goal is to have everyone blend into the crowd, then on the signal 1 or a few of your group start the “routine”. The rest of your group joins in progressively as the crowd watches (confused and intrigued)until the whole group joins in!

Some examples..(YouTube rulez)

“An Active Mob“  - I love it.. perfect for a physical activity message- HINT Hint!

“A mob with a Cause”  -Be bold with your message

“Freeze Mob Paris”  -Talk about sending a inactivity crisis message

“Choreography”  -I’d like to see someone try to ignore this!

The wiki definition is: a large group of people who assemble suddenly in a public place, perform an unusual act for a brief time, and then quickly disperse.

Getting Started

1. Have an original idea- People like being a part of something new, fun, exciting, and silly. Having an original idea is key. People want to be cutting edge.
2. Timing is everything- Timing of the plan: where and when is the best place to have your flash mob? Timing the day of the event: everyone needs to start on cue and disperse when the flash mob is done.
3. Recruiting- Seek out people looking to participate in a fun event! Post to activities and events sections of craigslist, local live journal communities, papers, blogs etc. Post at least 2 weeks before the event, and every other day leading up to the event.
4. Clear Procedures

• Define the rules and behavior expectations for the participants of the event to keep the event clean and police free.
• Make absolutely sure the whole crew of participants knows what the signal to start is.
• Keep in mind that assembling in public places is cool, but when it comes to private property you should get permission (or avoid all together).
• If you use posters attach rip tags or include a memorable way to be contacted. I.e. MySpace address, twitter handle, Facebook group etc.  Then post in local stores, on public bulletin boards, anywhere a lot of people will see it!

1. Day of!- On the day you can meet at a pre set location (away from the site of the flash mob) or provide a general meeting place if there are costumes involved.. You’ll know who you are. You can also use social media or mass txts to organize prior to the event, thus avoiding tipping people off that something is about to happen!

A few more tips:

• Don’t touch or disrespect the people present that aren’t part of your group (it’s rude and could get you into trouble.. it’s a no, no
• Keeping the originator (you) of the group mysterious can add an element of intrigue, set up an e-mail to manage to event etc.
• Try starting a group online with the intention of organizing a flash mob; you’ll have a huge potential participant pool
• Have everyone dress memorably (it’s just one more way to be noticed and remembered)
• One more time, be clear about where everyone should be and at exactly what time

Remember, once it starts, get out of the way! It’s happening, just let it develop on its own. You’ll be encouraging creativity in the people watching!

Finally, you are all there to have fun! .. but you could try to spread a message like only 15% of Saskatchewan’s children and youth are active enough…or just encourage physical activity (just a suggestion)!

The important thing is it to Act Out for what you believe in. Doing a flash mob is just one more way you can guarantee people will notice what you’re thinking about!

If you try it out record it, we’d love to see and hear about it in the comments below! Plus maybe you’re video will go viral and your message spread across the globe.. ah.. the potential!

Kenji